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Cost-Per-Order (CPO) Model
deal united provides advertisers with high value customers. Our targeting engine will send you customers of quality brands that show high affinity with your product. You will profit from customers coming from the e-commerce, communities, online-gaming, software and many other industries.
(case study) ![]() "deal united's model is a breakthrough for the e-commerce industry", explains Andy Goldstein, Chief Operating Officer - Europe of Avanquest Software. "Thanks to the partnership with deal united, we obtain incremental revenue and higher customer loyalty"
1. What is deal united? deal united offers an innovative and efficient online advertising model, based on Cost-per-Order (CPO)
An example: When a user abandons his shopping cart on an online store, a message from deal united appears: "Get this product for free!". He only needs to buy at one of the advertisers. As advertiser, you will reach buyers coming from a shopping process. You increase your reach, getting branding effect through thousands of free impressions and clicks. You will increase your revenue, paying only for those users that end up purchasing on your site. No risk. 100% success-based. 2. How does the process work? Example. OnlineGamesXXX.com offers their users a monthly subscription that costs 5€/month through deal united: "Get a one-month subscription free with deal united".
If the user clicks on the offer he will go to the deal united site, where he can choose among several online stores. If he decides to buy at your store, you will get a new customer. Your CPO provision will be used to pay for the one-month subscription at OnlineGamesXXX.com. 3. How much traffic can I expect? The deal united partner network grows daily, together with the number of users that obtain free products by completing advertiser offers. The number of users that an Advertiser can expect depends on the provision that he is willing to pay per user buying or registering at his site (CPO) and on the attractiveness of his offer/product. 4. Where does the traffic come from? The traffic comes from merchants of the deal united network. The merchants decide to target a number of users and show them the deal united offer. Successful setups are: abandoned cart, abandoned page or uninstall-process. From there, users come to the deal united site, and from there they are forwarded to your site. 5. What is an optimal CPO? The merchant will receive a payment from your CPO. You can choose your CPO according to the value that a new lead/sale/customer has for you. The higher the CPO, the higher the number of users that are going to see your offer. Your CPO and your conversion rate will be competing with CPOs and conversion rates of other advertisers. deal united optimizes the offers shown to the user so that the most interesting deals are offered to the user. 6. Who are the deal united merchants? The innovative solution of deal united is used by many top online merchants and brands from different industries: software, retail, games, dating, communities, media, etc.
7. Why does deal united store name and e-mail address of the user? deal united uses the e-mail address to inform the user on how to download/receive the free product after he has completed a purchase on the advertiser's site.
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